Postcard collecting has become a passion of mine. I have enjoyed spending many hours rummaging through antique stores looking for lost treasures of our communities past.
Deltiology, the formal name in the U.S. for postcard collecting, is the third largest collectible hobby in the world.
Almost any subject matter has been represented through the years in this print format. Postcards continue today to be popular form of souvenirs for travelers as well as an economical means of communication. Although e-cards and email have replaced the need for this past communication format, it remains an option for those who enjoy a more traditional approach to correspondence.
Between the production years of 1901-1907, you will notice postcards with undivided backs. Writing was limited to only the front side of the cards due to government regulations. “Postcard” was printed on the back.
The Golden Age of Postcards arrived in 1907 as the backs were finally divided. The left side for writing, while the right was saved for addressing. The front was now completely devoted to the picture. The majority of U.S. postcards were printed in Europe, as the Germans were known as having the best printing methods in the world.
After 1916, American technology advanced allowing us to produce quality cards, although we often produced inferior ones in order to compete with the saturated market. Cards printed from 1916 to 1930 were known as “White Border Cards” as they usually were printed with white borders around the edges.